Newsletter Campaigns
At EBS Consultancy Group, we help businesses turn their social media efforts into impactful email newsletter campaigns. By repurposing or curating content from your social platforms, we deliver valuable updates straight to your audience’s inbox. This keeps your brand top-of-mind, drives traffic to your social channels or website, and builds deeper engagement beyond social media algorithms.
Here’s our process for creating effective social media newsletters:

Define Your Objectives
What are you aiming to achieve? Whether it's boosting social engagement, increasing website visits, promoting specific campaigns, sharing exclusive content, or growing your email list—we tailor the newsletter accordingly.
Identify Your Target Audience
We determine whether to send the newsletter to your full subscriber list or a specific segment that’s most engaged with your social content.
Develop a Strategic Content Plan
We curate newsletter content from:
- Top-Performing Posts: Highlights of your most popular recent content
- Behind-the-Scenes: Insights into your company culture or content creation process
- User-Generated Content (UGC): Interactive content from your followers
- Upcoming Campaigns: Sneak peeks of what's coming up on your channels
- Platform Highlights: Focused updates from specific platforms
- Social Media Tips: Actionable insights to support your audience's digital growth
Design a Branded, Engaging Newsletter
- We maintain brand consistency through colors, fonts, and logos
- Use clear layout with headings, visuals, and summaries
- Include compelling images or short videos from your social feed
- Keep content brief with strong calls to action leading back to your social channels
Write Engaging, Action-Oriented Copy
- Personalize greetings to connect with your audience
- Use attention-grabbing subject lines and headlines
- Include clear CTAs like “See our top Instagram post” or “Watch our latest TikTok”
Choose the Right Email Marketing Platform
We work with trusted platforms like Mailchimp, Klaviyo, or ConvertKit to create visually appealing, segmented newsletters.
Launch & Optimize the Campaign
- Design and set up a reusable newsletter template
- Choose an optimal sending frequency (weekly, bi-weekly, monthly)
- Segment your list for personalized delivery
Promote Your Newsletter
We make subscribing easy through your website and social media profiles, encouraging more users to stay connected with your brand.