Social Media Strategy Buzz

Social Media audit Buzz

At EBS Consultancy Group, our Social Media Audit delivers a thorough evaluation of your brand’s presence across social platforms. We analyze effectiveness, pinpoint improvement areas, and ensure alignment with your broader marketing goals.

Our Step-by-Step Approach

Define Your Social Media Goals

We help you clarify what you want to achieve—whether it’s increasing brand awareness, generating leads, providing customer service, or boosting sales. Clear goals allow us to measure your current strategy’s impact and guide future decisions.

Business Consulting
Inventory Your Social Media Accounts

We begin by cataloging all your accounts, including less active or dormant profiles: Platform (e.g., Instagram, Facebook, X, LinkedIn, Pinterest, TikTok)

  • Username/Handle
  • Profile URL
  • Link in Bio (if relevant)
  • Follower Count
  • Posting Frequency
  • Tone & Voice
Evaluate Platform Performance

Using analytics, we assess each active profile to determine effectiveness:

  • Reach & Impressions – How many people see your content?
  • Engagement Rates – Likes, comments, shares, saves per post.
  • Follower Trends – Growth or decline over time.
  • Website Traffic – Click-throughs from social content.
  • Audience Demographics – Who you’re reaching and engaging
Content Performance Review

We analyze your content to understand what works best:

  • Top-Performing Content – Identify formats, topics, and styles that drive the most engagement.
  • Underperforming Content – Pinpoint what’s not resonating.
  • Content Themes & Pillars – Are they relevant and aligned with your brand?
  • Brand Consistency – Evaluate tone, visuals, and messaging across platforms.
  • Content Variety – Assess your mix of videos, images, articles, stories, etc.
  • Use of CTAs – Are you effectively encouraging audience actions?
Audience Engagement Analysis

We measure how well you're connecting with your followers:

  • Community Building – Are you cultivating a loyal, interactive audience?
  • Sentiment Analysis – What’s the tone of the feedback you receive?
Competitor Benchmarking

We assess how you compare to industry competitors:

  • Identify key competitors and their strategies.
  • Analyze their content, engagement, and strengths/weaknesses.
  • Use insights to uncover opportunities and gaps.
Document Key Findings

We compile a structured report outlining:

  • What’s working well
  • Areas needing attention
  • Notable observations and metrics
Provide Actionable Recommendations

Based on the audit, we offer tailored guidance to elevate your social media strategy:

  • Focus on high-performing content formats
  • Adjust posting times for optimal visibility
  • Refine brand voice and visual identity
  • Experiment with new platforms or formats
  • Enhance responsiveness to audience interactions

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