What We Monitor:

• Brand Mentions: Direct references to your brand name and social media handles.
• Product/Service Discussions: Conversations around your offerings.
• Keywords & Hashtags: Industry-relevant terms and trending hashtags.
• Competitor Activity: Insights into what users are saying about your competitors.
• Industry Trends: Broader themes and developments impacting your sector.

Monitoring Tools We Use:

• Platform-Native Tools: Basic monitoring features provided by platforms like Facebook, X (formerly Twitter), and LinkedIn.
• Advanced Social Listening Tools: Comprehensive platforms such as Hootsuite, Sprout Social, Mention, Brandwatch, and Talkwalker, offering features like sentiment analysis and cross-platform reporting.

Our Process:

• Tool Configuration: We set up your chosen tools with the appropriate keywords, hashtags, and brand identifiers.
• Active Monitoring & Engagement: Monitoring isn’t passive. We continuously review conversations and engage when necessary—responding to comments, answering queries, and addressing concerns.

Social Media Analytics

Our analytics services involve the collection, evaluation, and interpretation of your social media data to uncover insights, assess performance, and guide your strategy.

Key Metrics We Track:

• Reach & Impressions: Number of users exposed to your content.
• Engagement: Interactions like likes, comments, shares, and saves.
• Website Clicks: Traffic driven to your site from social platforms.
• Conversions: Actions taken by users—such as purchases or sign-ups—originating from social media.
• Audience Growth: Trends in follower counts and community size.
• Sentiment Analysis: Evaluating the tone of brand-related conversations.

Analytics Tools We Utilize:

• Platform Analytics: In-built tools like Facebook Insights, Instagram Insights, X Analytics, LinkedIn Analytics, TikTok Analytics, and Pinterest Analytics.
• Management Platforms: Hootsuite, Sprout Social, and Buffer offer multi-platform dashboards with integrated analytics.
• Web Analytics: Google Analytics helps track social media’s impact on web traffic and conversions.

Our Analytics Workflow:

• Data Collection & Review: Regular analysis of your analytics data to spot patterns, measure performance, and identify opportunities.
• Insightful Reporting: We generate detailed reports that highlight what’s working and where adjustments are needed—such as doubling down on high-performing content or reevaluating underperforming platforms.

Integrating Monitoring with Analytics

We believe monitoring and analytics should work hand-in-hand for optimal results.

• Trend Identification Through Monitoring: Spot emerging topics, issues, and opportunities to refine your content strategy and audience engagement.
• Analytics to Measure Engagement Impact: Analyze the effectiveness of responses and campaigns—for example, tracking sentiment shifts after addressing customer feedback.
• Competitive Benchmarking: Monitor competitor activities and performance metrics to assess market positioning.
• Campaign Impact Evaluation: Combine monitoring insights (buzz and mentions) with analytics data (traffic and conversions) to measure campaign success.

At EBS Consultancy Group, our integrated approach to social media monitoring and analytics ensures that your brand not only stays informed but also agile and strategic in a dynamic digital landscape.