Analytics and Monitoring
At EBS Consultancy Group, we simplify and clarify Social Media Analytics and Monitoring so businesses can take clear, actionable steps.
Social Media Monitoring: Listening to the Conversation
We treat social media monitoring as your brand’s ears online, tracking what people are saying about:
- Your Brand – Mentions, misspellings, and variations.
- Your Products/Services – Specific names and related terms.
- Your Competitors – Their names and offerings.
- Your Industry – Key terms and trending topics.
- Relevant Hashtags – Brand, industry, or campaign-related.
Our Process:
- Define What to Monitor: We create a targeted list of keywords, hashtags, and handles.
- Select Monitoring Tools :
- Native Tools: Built-in search features on platforms like X, Instagram, Facebook.
- Advanced Tools: Tools like Hootsuite, Sprout Social, Mention, Brandwatch, and Talkwalker offer in-depth filtering, sentiment analysis, and wide coverage.
- Set Up Searches :We configure these tools with your keywords and criteria.
- Monitor & Engage Regularly :
- Respond to comments and mentions, address concerns, and thank supporters.
- Spot Trends and sentiment shifts early.
- Uncover Opportunities for content ideas or partnerships.
- Social Media Analytics: Measuring Performance Analytics is about understanding the impact of your social media efforts by tracking key metrics.
Key Performance Indicators (KPIs) We Track:
- Reach & Impressions – Who saw your content and how often.
- Engagement – Likes, comments, shares, and saves (plus engagement rate).
- Website Clicks – Traffic driven from social media.
- Conversions – Sign-ups, purchases, etc., tracked through web analytics.
- Audience Growth – Follower changes over time.
- Sentiment – Public tone toward your brand (positive, neutral, negative).
- Video Metrics – Views, watch time, and completion rates.
Our Process:
- Define Goals & KPIs :What does success look like? We align metrics with your business objectives.
- Use the Right Tools :
- Platform Analytics: Facebook Insights, Instagram Insights, LinkedIn Analytics, etc.
- Management Platforms: Centralized dashboards for deeper insights.
- Google Analytics: To track conversions and website behavior from social media.
- Collect & Export Data :We ensure timely and consistent data gathering.
- Analyze Trends : We identify top-performing content, audience behaviors, and posting patterns.
- Report & Optimize : We present clear insights and refine your strategy based on real data.
