Public Relations

EBS Consultancy Group offers tailored public relations (PR) services for the sustainability and environment industry in India. In this sector, it’s essential for organizations to effectively communicate their environmental initiatives, build trust with stakeholders, and engage in public discourse surrounding sustainability. Here’s how EBS can assist:

Creating a Comprehensive PR Strategy:

• Identifying Stakeholders: EBS helps pinpoint key stakeholders such as customers, investors, government agencies, NGOs, local communities, and the media. The PR strategy is then customized to address the concerns and interests of each group.
• Defining Key Messages: EBS crafts clear, compelling, and authentic messages that communicate the organization’s sustainability efforts and their positive impact on the environment. These messages are data-driven and align with the organization's overall brand ethos.
• Selecting Effective Channels: EBS assists in choosing the most effective communication channels, whether through traditional media (print, television, radio), digital platforms (website, social media, blogs), events, or community engagement activities.

Managing Media Relations:

• Building Media Relationships: EBS helps build and nurture strong ties with journalists and media outlets that cover environmental and sustainability issues in India.
• Securing Positive Media Coverage: EBS prepares engaging press releases, media kits, and story pitches to garner positive media coverage for the organization's environmental initiatives.
• Handling Media Inquiries: EBS serves as a liaison between the organization and the media, ensuring timely and accurate responses to inquiries.

Engaging Stakeholders:

• Community Engagement: EBS develops community engagement programs to build stronger relationships with local communities and address their concerns regarding sustainability initiatives.
• Investor Relations: EBS facilitates communication of the organization’s sustainability performance to investors, highlighting both the financial and reputational advantages of environmental responsibility.
• Government Relations: EBS supports communication with government agencies and policymakers, ensuring that environmental concerns are addressed and policies align with the organization’s goals.

Crisis Communication:

• Developing Crisis Communication Plans: EBS helps prepare crisis communication strategies to address potential environmental incidents or controversies.
• Crisis Management Support: In case of a crisis, EBS provides expert guidance to manage communication efficiently, minimizing reputational damage.

Content Creation and Digital PR:

• Developing Engaging Content: EBS creates compelling content, including blog posts, articles, infographics, and videos, that educate and inform stakeholders about the organization’s sustainability efforts.
• Managing Social Media Presence: EBS manages the organization's social media platforms to foster engagement, share key information, and strengthen brand awareness.