Public Relations

In the highly competitive and rapidly changing FMCG (Fast-Moving Consumer Goods) industry, strong and effective Public Relations (PR) is crucial for managing a company’s reputation, building brand credibility, and fostering trust with stakeholders. EBS Consultancy Group offers tailored PR services designed to help FMCG businesses create a positive public image, engage with media and consumers, and navigate challenges in a way that promotes long-term success.

EBS Public Relations Services

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Media Relations:

• Developing and maintaining relationships with key media outlets (print, online, broadcast).
• Crafting press releases, media kits, and other materials to secure positive media coverage.
• Organizing press conferences, media briefings, and other media events.

Influencer Marketing:

• Identifying and engaging relevant influencers to promote FMCG products and brands.
• Developing influencer marketing campaigns that reach target audiences and generate buzz.

Content Creation and Distribution:

• Creating compelling content (blog posts, articles, videos, social media updates) that tells the brand story and engages consumers.
• Distributing content through various channels to maximize reach and impact.

Crisis Communication:

• Developing crisis communication plans to manage and mitigate reputational damage in case of product recalls, negative publicity, or other crises.
• Providing timely and accurate information to media and stakeholders during a crisis.

Corporate Social Responsibility (CSR) Communication:

• Communicating the company's CSR initiatives and achievements to stakeholders.
• Building a positive brand image and enhancing reputation through CSR storytelling.

Internal Communications:

• Developing internal communication strategies to keep employees informed and engaged.
• Fostering a positive work environment and promoting employee advocacy.

Event Management:

• Planning and executing product launches, promotional events, and other events to generate media attention and engage consumers.