Market Research

EBS Consultancy Group specializes in offering comprehensive market research services tailored to meet the evolving needs of India's dynamic retail sector. With extensive experience in analyzing consumer behavior, market trends, and retail operations, EBS provides actionable insights to help businesses thrive in the competitive retail environment.

Key Market Research Services for the Retail Sector

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Consumer Behavior and Market Segmentation:

• Analyzing consumer purchasing habits, preferences, and motivations within different retail segments (e.g., apparel, electronics, grocery, home goods).
• Identifying key consumer segments based on demographics, psychographics, and shopping behaviors.
• Understanding the impact of cultural nuances and regional variations on consumer behavior.

Competitive Landscape Analysis:

• Mapping the competitive landscape, including key players, market share, and competitive strategies.
• Analyzing competitor pricing, product offerings, marketing campaigns, and distribution channels.
• Identifying competitive advantages and potential threats.

Market Sizing and Forecasting:

• Estimating the current market size and future growth potential for specific retail categories.
• Analyzing market trends, economic indicators, and consumer spending patterns.
• Developing accurate market forecasts to inform business planning.

Retail Channel Analysis:

• Evaluating the performance and effectiveness of different retail channels (e.g., online, offline, brick-and-mortar stores, e-commerce platforms, omnichannel strategies).
• Understanding the evolving role of technology and digital platforms in the retail sector.
• Analyzing consumer preferences for different shopping channels.

Customer Experience Research:

• Assessing customer satisfaction and loyalty across different touchpoints.
• Identifying pain points and opportunities to improve the customer experience.
• Conducting customer journey mapping and analyzing customer feedback.

New Product/Service Development Research:

• Conducting concept testing and product testing to evaluate consumer acceptance of new retail offerings.
• Identifying unmet consumer needs and opportunities for innovation in the retail sector.

Brand Health Tracking:

• Measuring brand awareness, brand image, and brand loyalty among retail consumers.
• Tracking the effectiveness of marketing campaigns and brand-building initiatives.

Impact of Technology on Retail:

• Researching the adoption and impact of technologies like mobile commerce, artificial intelligence, and data analytics on the retail sector.
• Analyzing the changing consumer expectations related to technology and digital experiences.