Concept Note
At EBS Consultancy Group, we assist businesses in developing professional, concise, and compelling concept notes that effectively communicate the essence of an idea and its potential value. A well-crafted concept note is a vital tool for presenting new initiatives, attracting funding, securing partnerships, or gaining internal approval.
What is a Concept Note?
A Concept Note is a brief, strategic document that outlines the key aspects of a proposed project or idea. It acts as an initial proposal designed to generate interest from stakeholders, investors, funders, or collaborators.
Our Approach to Creating Concept Notes
Define the Purpose and Audience
We begin by clarifying:
- • The objective of the concept note (e.g., funding, partnership, project approval) • The intended audience (investors, grant organizations, executives, collaborators) • Their key concerns (ROI, innovation, feasibility, and impact)

Core Structure of a Concept Note
Each concept note we develop typically includes the following components:
- Title: A strong, engaging title that captures the essence of the proposal.
- Background/Context:
- Brief overview of the issue or need
- Market opportunity or justification
- Objectives:
- Main goals of the project
- Specific, intended outcomes
- Project Description:
- Scope of work and key initiatives
- Core activities and strategies
- Target audience or beneficiaries
- Expected Outcomes:
- Anticipated impact such as revenue growth, customer reach, or social value
- Unique Value Proposition:
- What sets the idea apart
- Competitive advantages or innovations
- Timeline:
- Duration of the project and major milestones
- Budget Estimate:
- Approximate funding or investment required
- Conclusion & Call to Action:
- Summary of the idea’s value
- Proposed next steps or invitation for further discussion
Tailored for Strategic Fit
Every concept note we deliver is:
- Aligned with your broader business strategy
- Customized to match your brand’s tone and values
- Contextualized to resonate with your audience and market
When to Use a Concept Note
Concept notes are effective for:
- Pitching investment or funding proposals
- Applying for grants or CSR partnerships
- Seeking internal project approval
- Initiating public-private partnerships
- Presenting new collaborative opportunities