Press Releases
At EBS Consultancy Group, we assist businesses in crafting effective public communications, including professional press releases that help share important news with media outlets and the public. Our goal is to ensure your message is clear, newsworthy, and impactful.
Our Press Release Development & Distribution Guide
Identifying Newsworthy Content
We help you determine what deserves media attention. Examples of newsworthy announcements include:

- New product or service launches
- Major company milestones (e.g., anniversaries, funding rounds)
- Strategic partnerships and collaborations
- Upcoming or recent events
- Industry awards and recognitions
- Key executive appointments
- Notable research outcomes or data insights
Crafting a Captivating Headline
We guide you in writing a headline that:
- Is concise and compelling
- Clearly conveys the core of your announcement
- Incorporates relevant keywords for SEO and media discoverability
Writing a Powerful Lead Paragraph
The lead paragraph is crucial and should:
- Address the “who, what, when, where, and why”
- Summarize your announcement clearly and attract interest to continue reading
Structuring Engaging Body Content
We help develop the body of your press release by:
- Expanding on the details of your news
- Including insightful quotes from company leadership or stakeholders
- Organizing content into short, digestible paragraphs for better readability
Including a Company Boilerplate
Each press release we develop features a boilerplate—a brief paragraph at the end that introduces your company, including:
- Who you are
- What you do
- A sentence or two about your mission and achievements
Adding a Call to Action (Optional but Valuable)
We encourage including a call to action where appropriate, such as:
- Visiting your website
- Signing up for an event
- Contacting your team for more information
Including Clear Contact Information
To ensure media follow-up, we include:
- A contact name
- Email address
- Phone number of your designated media representative
Ensuring Professional Formatting
We ensure your press release meets professional standards:
- Easy-to-read fonts and layout
- Proper dateline format (e.g., DELHI, INDIA – May 20, 2025)
- Closing indicator such as “###” or “-0-” to signify the end