• Identify Potential Crisis Scenarios: Brainstorm possible crises your client might face.
• Develop Core Messages: For each scenario, pre-draft key messages that align with the company's values and desired narrative. These should include:
  • Empathy/Concern: Expressing care for those affected.
  • Facts: Stating known and verified information.
  • Action: Outlining steps the company is taking.
  • Commitment: Reaffirming values and future actions.
• Prepare Q&A Documents: Anticipate tough questions from the media and stakeholders and develop well-considered answers.

We provide Swift and Consistent Initial Response:

• Be First to Communicate (Accurately): Aim to get your client's version of the story out promptly to avoid misinformation.
• Use Pre-Approved Holding Statements: Immediately release a prepared statement acknowledging the situation and promising further updates.
• Designated Spokesperson: Ensure only one or a limited number of trained individuals communicate on behalf of the company. This ensures consistency and prevents conflicting messages.

We help in Controlling the Narrative:

• Focus on Key Messages: Repetitively communicate the core messages across all channels.
• Correct Misinformation Quickly and Directly: Address inaccuracies or rumors factually and promptly.
• Control Information Release: Determine what information is shared, when, and through which channels.
• Frame the Issue: Position the company's response and actions in a way that aligns with the desired perception.

We do Strategic Use of Communication Channels for businesses

• Owned Channels First: Utilize the company's website, social media, and email lists to deliver the message directly.
• Coordinate Media Outreach: Work closely with media contacts to ensure accurate reporting and emphasize key messages. Provide them with press releases, statements, and access to the spokesperson.
• Engage on Social Media: Monitor and respond to comments and questions on social platforms, reinforcing key messages and correcting misinformation.

We practice Transparency and Honesty (with Strategic Boundaries):

• Be Truthful: Maintain credibility by being honest in your communication.
• Strategic Disclosure: While transparency is key, you don't need to disclose every detail immediately, especially if it could harm the investigation or other parties. Focus on what stakeholders need to know.

We help in Monitoring and Adapting

• Track Media Coverage and Social Sentiment: Understand how the message is being received and identify any emerging issues.
• Adjust Messaging as Needed: Be prepared to adapt your communication strategy based on the

evolving situation and feedback.

As part of our Crisis Communication Services, we help businesses achieve message control by:

• Guiding them in developing proactive messaging.
• Facilitating the rapid and consistent dissemination of initial statements.
• Crafting press releases and talking points that emphasize key messages.
• Training their spokespeople.
• Managing media inquiries and interviews.
• Monitoring the media landscape and advising on necessary adjustments to the communication strategy.