Media Pitches
At EBS Consultancy Services, we assist businesses in crafting effective media pitches that grab the attention of journalists and increase the likelihood of media coverage. A well-structured pitch is concise, relevant, and demonstrates why your story matters to their audience.
How We Help You Create Impactful Media Pitches
Identifying a Newsworthy Angle
We guide you in discovering the strongest angle for your story by asking:

- New product or service launches
- Major company milestones (e.g., anniversaries, funding rounds)
- Strategic partnerships and collaborations
- Upcoming or recent events
- Industry awards and recognitions
- Key executive appointments
- Notable research outcomes or data insights
Crafting a Captivating Headline
We guide you in writing a headline that:
- Is concise and compelling
- Clearly conveys the core of your announcement
- Incorporates relevant keywords for SEO and media discoverability
Writing a Powerful Lead Paragraph
The lead paragraph is crucial and should:
- Address the “who, what, when, where, and why”
- Summarize your announcement clearly and attract interest to continue reading
Structuring Engaging Body Content
We help develop the body of your press release by:
- Expanding on the details of your news
- Including insightful quotes from company leadership or stakeholders
- Organizing content into short, digestible paragraphs for better readability
Including a Company Boilerplate
Each press release we develop features a boilerplate—a brief paragraph at the end that introduces your company, including:
- Who you are
- What you do
- A sentence or two about your mission and achievements
Adding a Call to Action (Optional but Valuable)
We encourage including a call to action where appropriate, such as:
- Visiting your website
- Signing up for an event
- Contacting your team for more information
Including Clear Contact Information
To ensure media follow-up, we include:
- A contact name
- Email address
- Phone number of your designated media representative
Ensuring Professional Formatting
We ensure your press release meets professional standards:
- Easy-to-read fonts and layout
- Proper dateline format (e.g., DELHI, INDIA – May 20, 2025)
- Closing indicator such as “###” or “-0-” to signify the end