Business Communications Services

Media Pitches

At EBS Consultancy Services, we assist businesses in crafting effective media pitches that grab the attention of journalists and increase the likelihood of media coverage. A well-structured pitch is concise, relevant, and demonstrates why your story matters to their audience.

How We Help You Create Impactful Media Pitches
Identifying a Newsworthy Angle

We guide you in discovering the strongest angle for your story by asking:

Business Consulting
  • New product or service launches
  • Major company milestones (e.g., anniversaries, funding rounds)
  • Strategic partnerships and collaborations
  • Upcoming or recent events
  • Industry awards and recognitions
  • Key executive appointments
  • Notable research outcomes or data insights
Crafting a Captivating Headline

We guide you in writing a headline that:

  • Is concise and compelling
  • Clearly conveys the core of your announcement
  • Incorporates relevant keywords for SEO and media discoverability
Writing a Powerful Lead Paragraph

The lead paragraph is crucial and should:

  • Address the “who, what, when, where, and why”
  • Summarize your announcement clearly and attract interest to continue reading
Structuring Engaging Body Content

We help develop the body of your press release by:

  • Expanding on the details of your news
  • Including insightful quotes from company leadership or stakeholders
  • Organizing content into short, digestible paragraphs for better readability
Including a Company Boilerplate

Each press release we develop features a boilerplate—a brief paragraph at the end that introduces your company, including:

  • Who you are
  • What you do
  • A sentence or two about your mission and achievements
Adding a Call to Action (Optional but Valuable)

We encourage including a call to action where appropriate, such as:

  • Visiting your website
  • Signing up for an event
  • Contacting your team for more information
Including Clear Contact Information

To ensure media follow-up, we include:

  • A contact name
  • Email address
  • Phone number of your designated media representative
Ensuring Professional Formatting

We ensure your press release meets professional standards:

  • Easy-to-read fonts and layout
  • Proper dateline format (e.g., DELHI, INDIA – May 20, 2025)
  • Closing indicator such as “###” or “-0-” to signify the end

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