Analyzing and Monitoring the Impact of News Buzz
At EBS Consultancy Group, we specialize in analyzing and monitoring the impact of media activity—including publicity, press release distribution, and media mentions—to evaluate how your PR efforts support your brand’s reputation, visibility, and strategic goals.
We provide deep insights into the effectiveness of your brand communication and marketing strategies. By examining key performance indicators, sentiment, and audience feedback, we help you refine your approach for greater impact. Our continuous monitoring ensures that your message resonates in the marketplace, allowing us to make data-driven adjustments that deliver measurable results.
Our Step-by-Step Process for Measuring the Impact of News Buzz
Tracking Media Coverage
We use advanced tools to track and analyze media exposure by monitoring:
- The number of media pickups
- Relevance and authority of the outlets
- Sentiment analysis (positive, neutral, negative)
- Key terms, quotes, and positioning from the release
Analyzing Website Traffic and User Behavior
We assess how media exposure drives engagement on your website using tools like Google Analytics, tracking:
- Spikes in traffic following a release
- Traffic sources (media referrals, social media, etc.)
- Visitor behavior (pages visited, time spent)
- Conversions (sign-ups, purchases, downloads)
Monitoring Social Media Buzz
We evaluate the conversations your news generates across social platforms, analyzing:
- Mentions, shares, and retweets
- Hashtag engagement (when applicable)
- Influencer and media interaction
- Sentiment and audience feedback
Measuring Backlinks and SEO Impact
Press coverage often contributes to SEO through valuable backlinks. We monitor:
- Volume of new backlinks generated
- Domain authority of referring sites
- Anchor text used in links
- Ranking shifts for target keywords
Tracking Business Outcomes
Ultimately, we align PR performance with your core business objectives, including:
- Lead generation and customer inquiries
- Sales growth or conversions
- Brand awareness metrics
- Share of voice in your industry
Creating a Comprehensive PR Impact Report
All results are compiled into a professional, visual report for stakeholders, which includes:
- Overview of media coverage and placements
- Web traffic and engagement analytics
- Social media reach and sentiment
- SEO improvements and backlink profile
- Overall ROI and business impact
